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Statement from the Chairman

Mr. Tijani Babatunde Folawiyo

According to the Federal Minister for Youth and Sports Development, Chief. Sunday Dare, “Sports will drive the largest real estate and infrastructure development in the country in the future.” (September 2020). In line with the objective of a business oriented sports industry, the Federal Government of Nigeria recategorised sports as a business sector of the Nigerian economy. In July of the same year, in a bid to consolidate on the recategorisation of sports as business, a Draft National Sports Industry Policy (NSIP) was prepared for approval by the Federal Executive Council.

The Draft Policy was the culmination of two years of engagement and collaboration between the public, private and social enterprise sectors as well as critical stakeholders in the sports sector, and represents a paradigm shift in sports, focusing on the provision of infrastructure in recognition of its role as the foundation of the value chain of the sports industry, driving all other economic activity therein. The focus on infrastructure derives from the recognition of a deficit in the provision of facilities for sports development across the country. This deficit underpins the challenges in promoting mass participation in sports as a strategy for creating demand for sports goods and services.

In a bid to address this gap, the new policy prioritises rapid infrastructure development to be driven by incentivized investments and deliver critical outcomes over the next 10 (ten) years including:

  • Increase in the number of people engaging in sports through education and healthy lifestyle to 100 million (50% of the country’s estimated population) which will translate to an annual contribution of ₦2 trillion in revenue from an average spend of ₦20,000 annually on sports goods and services.
  • A 1.5% contribution to the Gross Domestic Product (GDP) of the country through minimum annual investment of $500 million along the value chain of the industry (manufacturing, retail, construction and real estate development, facility development and management, training and capacity development, talent management, media and content development, events, marketing, tourism and hospitality, data collection and management, etc.)
  • The creation of 2-3 million direct and indirect jobs.
  • Infrastructure and facility development – for Sport Nigeria the target is a minimum of 200 community-based sports centres to be built annually, reaching 3,000 facilities in 10 years.
  • Promotion of domestic tourism through a sport-facility centred tourism plan to retain about 25% of the total travel spend within the country, and attract sports loving fans and visitors from outside the country.
  • Increase in Foreign Direct Investment into the country with a target contribution of 20% by the sports industry.
  • Increase in gender inclusion and balance through participation and representation in the sports industry up to 30%.

These expected outcomes represent opportunities for private sector to engage and participate in the repositioned sports sector. However, it is clear that the achievement of these objectives and goals would require a strategic channeling of available resources and investments into social and commercial impact projects by the private sector in a bid to deliver on the economic potentials of sports and assist the Federal Government to deliver on the policy objectives especially at sub-national levels where the impact would be most felt.

In the light of the foregoing, SPORT NIGERIA LTD/GTE was created as a private sector led bridge to aggregate, facilitate, and enable the requisite investment into the sports sector and the achievement of the objectives of a vibrant, sustainable sports industry across the entire value chain and according to the outlines of the Sports Industry Policy.

The men and women who have come together to set up Sport Nigeria LTD/GTE are committed to the process required to deliver on the vision of Nigeria as a sporting nation, with a vibrant, viable and sustainable sports industry, through a redefined and collaborative stakeholder engagement process and professional development of the entire value chain of the industry.

On behalf of the Advisory Council and Board of Sport Nigeria, I extend a hand to our stakeholders and organisations in the public, private and social enterprise sectors to come on this journey with us.

Thank you

Who We Are

Sport Nigeria LTD/GTE was established to operate in the following capacity:

  • A private sector-led intervention agency to assist in the development of the Sports Industry in Nigeria, by harnessing and deploying investment, development, and private sector funds across the value chain of sports
  • Implementation of the strategies for the development of sports as a platform for economic, social and youth development.

Established in 2021, SPORT NIGERIA is a Limited by Guarantee private sector initiative to assist in harnessing the quantum of investment required to trigger the objectives of a repositioned sports industry, by engaging with all stakeholders to facilitate the development of the value chain of the sports industry.

Sport Nigeria will complement the governments' sports development efforts at national and sub-national levels and leverage the potentials and opportunities from the sports industralisation agenda for the successful development of a thriving industry that makes a significant contribution to the Nigerian Economy.

Through its activities and input into the development of the sports industry value chain, Sport Nigeria will also contribute to sports as a platform for economic, social and youth development.

Vision & Mission



Our vision as a private sector-led initiative, is to redefine the cross-sectoral engagements within the sports industry to enable the development of sports as a viable business sector in Nigeria



To aggregate, facilitate and enable investments into the sports industry value chain and deliver commercial and social benefits to industry stakeholders and consumers alike by developing local industrialisation, production and distribution infrastructure for the consumption of sports, media and entertainment


  • Aggregating and deploying local and foreign investment into the sports industry value chain
  • Facilitating the development of key sectors of the sports industry
  • Enabling the development of a viable sports industry in Nigeria


  • Assist in sustaining and increasing participation levels in sports – mass participation
  • Contribute to building a lasting and efficient sporting culture and structure in Nigeria
  • Assist in enhancing the quality and quantity of the work force in Nigeria
  • Utilise the influence of technology in communication and marketing activities to grow participation
  • Contribute to strategies to eradicate all forms of discrimination in line with the United Nations SDG5
  • Help to enshrine sports development as a key driver and contributor to the Nigerian economy



  • Engage with financiers and investors to harness investible funds into identified projects.
  • Grow the quantum of investment in the business of sports in Nigeria to meet demand for goods and services


  • Engage with stakeholders to identify projects, catalyse incentives for investment and match investors with investees
  • Engage with Private Investors, Funding Partners, DFIs, Corporate Organisations, Donor Agencies, National and Sub-national governments, MDAs, National governing bodies of sport (Federations), and other stakeholders, to facilitate development of critical infrastructure in the value chain


  • Assist in increasing the number of people doing sport in the country - create demand for sports goods and services.
  • Enable the development of the key sectors of the value chain of the sports industry.
  • Assist in building the structures of a community-based sports industry

Who We Engage With

  • Investors and Investment Firms
  • Development Banks and Financial Institutions
  • Multinational Organizations
  • Multilateral Agencies
  • National Sports Federations / State Sports Associations
  • Manufacturers
  • Real Estate Developers
  • Media Agencies
  • Corporate Organisations
  • MDAs (National and Sub-national levels)


The Environmental, Social, Governance and Economic Impact (ESGE) criteria for Sport Nigeria establishes a set of standards for the company’s operations in line with global ESGE protocols, which are an increasingly popular way for business organisations to attract investments through creating the right conditions for business and social interactions such as worker conditions, diversity, inclusivity, sustainable community development and economic impact.