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Redefine Engagement,
Redefine Sports Business

Redefining the cross-sectoral engagements between various stakeholders within the sports industry to enable sports as a viable business sector in Nigeria through practical problem solving and a collaborative approach


"Sports will drive the largest real estate and infrastructure development in the country in the future."

Chief Sunday Dare

Hon. Minister for Youth and Sports Development, (September 2020)

Who We Are

Sport Nigeria LTD/GTE was established to operate in the following capacity:

  • A private sector-led intervention agency to assist in the development of the Sports Industry in Nigeria, by harnessing and deploying investment, development, and private sector funds across the value chain of sports
  • Implementation of the strategies for the development of sports as a platform for economic, social and youth development.

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Our Operations

Sport Nigeria will:

  • Enable the developement of the structures of a grassroots community based sports industry across Nigeria by engaging with Private investors, Funding Partners, DFIs, Corporate Organisations, Donor Agencies, National and Sub-national governments, MDAs, National Sports Federations, and other stakeholders to develop sports as a private sector driven industry.
  • Assist in increasing the number of people doing sports in the country - create demand for sports goods and services.
  • Grow the quantum of investment in the business of sports in Nigeria to meet the increased demand for goods and services.
  • Act as a trigger for investment into critical areas of the sports industry value chain.